Da Luna was founded by Hong in 2023 as a tribute to her grandmother, Luna, a woman whose spirit, warmth, and wisdom continue to shape everything the brand creates. Rooted in the belief that clothing can carry memory and meaning, Da Luna blends heritage with contemporary design to create pieces that feel both personal and timeless.

Collections draw from the textures, colours, and rhythms of a life well lived, honouring the quiet elegance of the past while speaking to the present. Each garment is crafted with intention, reflecting a deep respect for the stories we inherit and the ones we continue to write.

At its core, Da Luna is a love letter, to family, to craft, and to the women who shape us without ever asking for recognition.